Bitter, party of one…
When I first heard that Discovery Channel was stopping its search for a sponsor I assumed it was because they couldn’t find one. Then the four principals of Discovery Channel: Armstrong, Bruyneel, Bart Knaggs and Bill Stapleton held a press conference. It’s not a good environment for a sponsor to invest money into the sport, was the excuse for not continuing the search. Another was that the ASO might only allow national teams, rather than trade sponsored teams into the Tour, thereby flushing away a title sponsor’s money. I’ve got to say those are the lamest excuses I’ve heard! When the sport needs help, instead of saying, “We’re here for the sport and we believe in it. We are investing in it!” Tailwinds is heading for the hills and waiting for things to blow over. Let someone else fix this mess and we’ll maybe come back later, is the message I got from these four gentleman. Instead of being the fighters I thought they were, they are quitting the sport. Do I sound bitter? Hell yes I am! According to Armstrong they had a sponsor 90% signed, but decided not to continue negotiations. “It’s not a good return on the investment.” Well I’m glad to hear that T-Mobile, Milram and Slipstream think otherwise.