I haven’t been in the H3 Publications/ROAD Magazine office for about two weeks. Usually there is something new to see, but it’s mostly bike stuff. Today was different. To my amazement Red Bull had dropped off a new Red Bull cooler in our lobby! The refrigerator’s capacity to hold those magical cans of inspiration has now doubled! We no longer have refill the fridge every other day. I think we can probably make it through three day before restocking.
My publisher contemplating ad rates in front of the new Red Bull cooler