Is 2010 going to be the year of bad kits? RadioShack needs a new design, Astana is still using poor color combinations and Sky’s is as creative as a middle school art project. What is going on out there? Is this a sign that everyone, even team staff, is racing clean and are now boring?
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Well, just because the racers and their staff are drug-free doesn’t mean they can’t hire the frequently drunken, stoned graphic designers…
I don’t think a team would get disqualified from the Tour de France if their jerseys were designed by a pothead.
BTW, if those Astana kits are the new ones as well, aside from having Contador on their team, they are setting themselves for a whole new batch of teasing… oh, boy.
A look at Sky’s Facebook page confirms my worst fear – these are in fact their kit for 2010. Sky management needs to go to a nearby community college and hire some brain addled, yet creative first year graphic designers.
Neil,
I gotta disagree with you. I think the kits are clean and simple. They are kind of retro in a way. If they hadn’t come from Addidas, I would say they came from Rapha. I love the three stripes on the bibs. Nice little details. They are much better looking than Radioshack’s kits. You can clearly see all the sponsors.
Only disadvantage is that they are black. (although the back is predominately white). I think they might have to change to white because of heat issues. (just like Cervelo had to do last year)
I do like the white Cervelo and Rapha Condor kits, however the black with blue stripe in the middle design just does nothing for me.
Sky is smart for not taking the NASCAR approach to designing their kits.(NASCAR=LOGOS and Visual noise everywhere) I also have to say that anything is better than the new Astana kits. A color-blind monkey, throwing poo could have designed a better kit than Astana’s
NASCAR is a design abomination. But can millions of rednecks be wrong? @Chris Carlson
@neilroad
Dear G-d… if they are right, then I want to be wrong!
@neilroad
Yes, Millions of Rednecks can be wrong.
This is the new Team Sky kit? Horrible. http://neilbrowne.com/2010/01/team-skys-…
@neilroad I don’t think its horrible but it certainly isn’t going to perform well in the heat.
@neilroad “Middle school art project”! I was thinking similar – looks like a kid designed it. No creativity whatsoever.
@loopybunny @neilroad I like it. Simple.
@neilroad Wow. not good.
@neilroad whose kit do you like?
@neilroad kit really has taken a dull dive
@neilroad About what you’d expect from a British team. They think they have fashion down but instead look like a bunch of shirt lifters.
@neilroad I like it! And, more importantly, it’ll be easy to paint!
@neilroad the sky kits are kinda like British food and British teeth. No flash at all. They simply get the job done.
@Chris Carlson
Yup, I agree with Chris. After being overwhelmed with sponsorship logo on the likes of Columbia and Kelly last season, i prefer the cleaner non cluttered look. My team has done the same thing with this years kit. Keep it simple. This at least appies to Sky’s kit. The Shack kit already needs an overhaul but my bets are that the TdF kit will look much better.
@neilroad so Neil, what team do you think has the best kit?
If I were Alberto I would be trying to leave Astana just so I didnt have to wear that kit, its hideous. The new shack kit is terrible, the sky kit is very underwhelming. The only decent new kit I have seen for next season is the Quick Step kit, the one they tried to wear during the classics season last year. All and all its going to be a ugly year in cycling.
Agreed on all “bad design” comments. We are standing by, should anyone need some assistance.
In all fairness, now seeing these from above, they don’t look so bad.
http://www.facebook.com/?ref=home#/photo.php?pid=3143302&id=194104484872
Of course, we wont all be watching from an airplane directly overhead.
Has anyone seen Footon-Servetto-Fuji’s new kit? It might actually make you physically sick, http://www.fuji-servetto.com/.