The “artist” tapped into two aspects of his personality to create this video – his love of the bike and doucheness (two things I know plenty about). The Euro-vibe is strong in the video: faux-hawk, smoking, popped collar, and high modulated voice. As someone pointed out in the comments section, the black bar tape on a white bike coupled with a full white kit is a Euro FAIL! Give the “Le Velo” dance a try at your local club and let me know how it works out for you.
Thanks to @BicycleRadio for bringing this to my attention