Cycling broadcasts on the web

Not to sound like a grumpy old man, but back in the day if you wanted to watch Tour de France coverage you waited until the weekend for Wide World of Sports updates. Now we watch many European races and all the major domestic cycling races live on the web. Cycling broadcasts have expanded from just races. The smart riders are leveraging social media and getting their message out on the Internet. This brings more bang for the buck for advertisers who are embracing the video format. I spoke to several companies at Interbike and they look for video content in addition to the typical print medium.

Rapha-Focus’ Jeremy Powers is continuing his “Behind the Barriers” series. Powers started his season off strongly with a win at Cross Vegas. The first episode gives us an unfiltered look at the very popular cyclocross rider.

I was a big fan of the series and I enjoyed how real Powers was on the footage. Earlier today the Behind the Barriers gang released episode 1 of season 3. Enjoy. Oh and at about the 6:30 minute mark you can see me interviewing Powers. That alone is worth watching.

Another documentary, albeit a more serious one, is David Millar’s interview on the Spanish TV sports program, “The Informe Robinson show.” The fabulous blog The Inrng has it embedded on his site.

As Inrng points out, Millar isn’t for everyone, but I recommend checking it out.

Of course one of my favorite sites, who I coincidentally also write for, has video highlights from most of the races. However, these are only viewable in the U.S. Sorry Europeans…

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